What is Sales Cadence ?

Sales cadence is planning  a sequence of activities to set up a sale or merely a connection for engagement. It contains a sequence of touch points that combine to qualify a prospect and progress them along the Prospect > Lead > Opportunity > Propose > Order stages of the business process.

Microsoft Teams & Microsoft Dynamics 365 Sales work together to deliver the sales cadence / business process.

A good cadence takes into consideration the key elements to success, quality message, consistency, time frame and quantity.

In modern sales using multiple channels is essential: Email, Voice, Messaging, Text & Social Media channels. With content to include website, social media, email, literature & video.

Checkout the following video, where Michael Humblet provides a simple but very effective explanation …


 Do you currently use Microsoft Office 365 in any capacity? and would like to see if you have the potential to ramp up to more sales, drop me an email, I’m sure I would be able to help …