The Sales Strategy – The prerequisite before you consider the tech.
Developing a sales strategy is the essential first phase. Technology only speeds up a bad process, its therefore essential you pencil the design for a successful sales process {or use Visio}.
The Sales Strategy – Where do you start ?
A sales process usually works to the following key strategies….
- Selling more of the same things to more of the same customers.
- A sales strategy focusing on markets and products you know well.
- Product awareness, training & sampling.
- Customer engagement through participation.
- Win business from your competitors.
- Increase customer usage.
- Selling more of the same things to different customers.
- A sales strategy about focusing on markets and products you know well.
- Solve new problems.
- Referrals & Testimonials.
- Product variations.
- Extended territory reach.
- New sales channels and market segments.
- Revised pricing structures.
- Selling new products or services to the same customers
- Explore a new product to customer fit.
- Research & development and product innovation.
- Customer needs assessment with feedback.
- Product awareness, training & sampling.
- Being first to market with new product initiatives.
- Selling new products or services to different customers
- Research & development and product innovation
- Product & new market fit
- Industry knowledge & expertise.
- Market research and customer acquisition.
- Product exposure & endorsement.
Sales strategy – other factors:
- Skills
- Commitment
- Budget
- Goals
Sales strategy management within Microsoft Dynamics 365 Sales includes, budgeting, scheduling, performance setting & reporting.
Dynamics 365 Sales – sales strategy build
- Marketing List
- Product / Service
- Sales Collateral
- Campaigns
- Business Process
- Activities
- Goals
- Reports